Gen Cap America Partners with Custom Plastic Specialties

Nashville, Tenn., July 13, 2017 – Gen Cap America, Inc. announced today that it has partnered with management in its acquisition of Custom Plastic Specialties (CPS), based in Erie, Pennsylvania.  This is the third investment Gen Cap America has made in its latest fund.  Terms of the transaction were not disclosed.

“We are extremely excited to make an investment in CPS and partner with their industry leading senior management team,” Gen Cap America Managing Director, Chris Godwin, said in the release.  “They have built an exceptional portfolio of quality products and remain focused on taking the next step in the evolution of the company.  We look forward to supporting the team in executing their long term strategy.”

Founded in 1993, Custom Plastic Specialties recently celebrated its 25th anniversary.  The company manufactures products it sells exclusively to promotional products distributors. Products include water bottles, stadium cups and steins, hand fans, tote bags, desk accessories, household and personal items, and many more.  With over 300 items in the line, CPS is recognized for delivering excellent value in price and quality, while providing the highest level of service.  The CPS management team led by Eric Enzbrenner and Kippie Helzel will stay on to run the company moving forward.

Barney Byrd, President of Gen Cap stated, “Custom Plastic Specialties is an excellent fit with our firm’s long history of partnering with strong management teams in buyouts of retiring owners.”

About Gen Cap America

Gen Cap America, Inc. is a Nashville-based private equity firm that provides equity for management buyouts, division spinoffs, and recapitalizations of profitable, well-established lower middle market businesses.  For more information, visit